Brand Identity
Y.A.R.N.
Our product not only promotes looking positively towards the future, but hopes to create a more positive future using natural, stainable, and environmentally-friendly materials.
Environmentally-Friendly
Using wool from hemp and all natural dyes, we’ve created a product that is not only good for vegan, but is also environmentally sustainable.
80s vibe with modern touch
We use the nostalgic 80s vibe that is so popular in current culture, combined with messaging that relates to teens and young adults of today.
Positive mindset
In a world where the focus seems to be on the bad, we stand to empower our customers, find the light in the darkness, and see the ways we can make our planet better.
Uniqueness
We strive to create a brand that stands out amongst the pack. In an age of mass production, hypebeasts, and an overall lack of individuality, we strive to give our customers something new.
Creative Team:
Sophia Cordes – AD
