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Print Campaign

 Premium Meats


People have daily tasks they do around the clock
and just have little time to deal with lunch or the preparation.


The idea is to give people a balanced and easy-to-prepare alternative with the help of Mitus and to relieve the often stressful everyday life.
That’s why we created the message:
Life can throw a lot at you, don’t make cooking
more complicated than 
it needs to be.


In execution we focus on the truth and the person who is especially exposed to the daily tasks and also the time pressure – a mother. Through a colorful concept, we emphasize the feeling of relief that comes with Mitus and also highlight the countless tasks which sometimes stand in the way of a simple and healthy lifestyle.

Creative Team

Sophia Cordes – AD

Patrick Chase – CW