Digital-out-of-Home Campaign

DIGITAL OUT OF HOME

THE INFLUENCER
DOOH – biggest influencer in town

DOOH is presented as the biggest influencer in town.
With this spot we show that DOOH can influence more people than most celebrities.

Creative Team:

This work was produced during my internship at Grabarz & Partner with my team partner Sonja Zimmerli (AD).
The following campaign together with Lars Rexa (CW).

Award:

Winner | Talents on Screen

Publication:

The competition is accompanied by a PR campaign in the press and on social media. Two years across Germany on several 10,000 public screens.
(Berliner und Münchner Fenster (Fahrgast-TV), Cittadino/Goldbach (bundesweit: alle Netze: Autobahn, Flughafen, Shopping Malls), Deutsche Hochschulwerbung, echion, eyescreens, Executive Channel Network, Flughafen Berlin Brandenburg, Flughafen Stuttgart, Neo Advertising, Piranha, Ströer (bundesweit: infoscreen/Station Video, Shopping Mall), Taxi-Ad, TV-Wartezimmer, UNICUM TV, Verner & Friends, ZS LED Werbeflächen)

DMI Blog | Talents on Screen: Charmante Idee überzeugt Jury
DMI Nachwuchspreis | Socke vs. Influencer – Auf das Medium kommt es an
W&V Fachpresse | Neue Gattungskampagne für Digital Out of Home