Integrated Campaign | Case Study
B76 – BUDWEISER
The biggest problem Budweiser faces with younger generation is the perception
that it is a beer of low quality for an older generation thats why we create a way for younger adults to drink Budweiser, without knowing it’s Budweiser.
We disguised Budweiser as a craft beer called B76 and sent it out to local craft pubs,
gave it to online beer tasters and influencers, and sold it in stores across America.
Then, during the biggest beer drinking event of the year, Super Bowl, we revealed
that all this time people have been drinking Budweiser instead of a hip new craft beer.